New online bookmakers are launched every year, but why should you choose these sites over more established operators? And, which are the best new sports betting sites in the UK market today?
Here, we look at some of the newly launched online bookies in the United Kingdom and introduce the bonuses and offers you can access. We also explain why, in some cases, new sports betting sites offer better value for money and more betting options when compared to more established websites.
Why Choose New Sports Betting Sites?
New online bookmakers are a viable alternative to the tried-and-tested original sports betting sites that have been around for decades. But why should you choose new sports betting sites over more known gambling platforms?
Better Odds
To attract new customers, new online bookmakers often provide better odds than older, more popular sites. Though this isn’t always true, our research has found that new sites like Luckster Bet, QuickBet, SBK Bet, and PricedUp tend to offer great odds for all major events, alongside boosts that help you lock in even better value.
If you want to test this theory for yourself, use an online odds comparison tool and compare the odds offered at new online bookmakers with those at old betting platforms.
Free Bets & Bonuses
Another way new sports betting sites attract customers from trusted bookies is by offering free bets and numerous ongoing promotions. As we illustrate below, new sites typically offer free bets to all new customers, alongside odds boosts and reload bonuses to existing bettors.
What are the new betting sites in the UK?
This table shows the best free bets & bonuses at our top-rated new online bookmakers at the time of writing:
| New Sports Betting Site | Free Bet/Best Bonus |
| QuickBet | Bet £10 for £10 in free bets |
| SBK Bet | £40 in free bets for all new customers |
| BetMGM | Bet £10 for £40 in free bets |
| talkSPORT BET | Triple the odds on your first bet of £5 or more |
| PricedUp.bet | Daily odds boosts for all major sports |
| Gentleman Jim | Many app-based sports promotions |
Niche markets
A difference between new and known betting sites is that the former represents niche markets better. For instance, at PricedUp, you can bet on niche sports like Gaelic football and hurling, handball, and Australian Rules Football.
At talkSPORT BET, plenty of Esports markets are available for games like League of Legends, VALORANT, and Dota 2, which you won’t find at all UK sportsbooks.
So, new online bookmakers are often a better option if you’re planning to bet on less popular sports and want to access a broader range of betting markets, particularly for niche events and virtuals.
Virtual sports
Virtual sports have become increasingly popular among UK punters since 2020, and new sports betting sites tend to offer a range of virtual markets, including:
- Cricket
- Horse racing
- Greyhound racing
- Football
- Tennis
Be aware that virtual sports betting is similar to casino games in that the titles are powered by random number generators (RNGs) and solely based on luck.
Optimised mobile betting
Finally, another reason to choose new online bookmakers over older sites is that they’re nearly always optimised for mobile betting. SBK Bet, for instance, is an app-first casino, with a top-rated app for iOS and Android s.
The BetMGM, talkSPORT BET, and PricedUp.bet apps are also excellent, offering you a huge array of markets and excellent odds directly on your smartphone or tablet.
The Best New Online Bookmakers in the UK
QuickBet
📆Year : 2025
💸Welcome offer: Bet £10 for a £10 free sports bet
💬Our editor’s view: “QuickBet is one of the newest online bookmakers in the UK, ed with the UKGC in 2025. The site is owned and operated by L&L, the company behind other top sites like All British. I’m a big fan of the new customer welcome bonus here, giving you a £10 free sports bet or £100 in casino credits when you sign up and deposit £10. Just be mindful that Neteller and Skrill deposits are excluded from the promotion.”
SBK Bet
📆Year : 2019
💸Welcome offer: £40 welcome bonus for all new sportsbook customers
💬Our editor’s view: “Sure, SBK Bet isn’t the newest online bookie on this list, but it’s a modern and refreshing betting option compared to some of the sites we all know about. The main thing I love about SBK is that it’s a mobile-first betting option, with a top-tier app and good odds and boosts directly available for smartphone and tablet s. The main differential with SBK is that the odds provided here are usually better than those at other, more established sites, which you can check for yourself via comparison sites.”
BetMGM
📆Year : 2025 (in the UK)
💸Welcome offer: Bet £10 to get £40 in free sports bets
💬Our editor’s view: “BetMGM is far from a new online betting brand, but this American giant is new to the United Kingdom, having crossed the Atlantic earlier in 2025. As a BetMGM newbie, you can access £40 in free bets when you sign up and deposit £10. The free bets can be used on football, horse racing, and bet builders. Another reason to choose BetMGM is for the outstanding mobile app, which is free and easy to for all iOS and Android s.”
talkSPORT BET
📆Year : 2022
💸Welcome offer: Triple your returns when you bet at least £5 on any sport with odds of 2.00+
💬Our editor’s view: “Part of the BetVictor group, talkSPORT BET is one of the most prominent new online bookmakers to have launched in the past few years, offering great value odds and lots of markets for all major and niche sports. The welcome bonus is unique, too, as it invites you to triple your returns when you sign up and wager £5 on any sport at odds of 2.00 or greater. talkSPORT BET is also a great platform for virtual sports and Esports, while the online casino is great, too.”
PricedUp.bet
📆Year : 2024
💸Welcome offer: Unspecified, but numerous ongoing promotions
💬Our editor’s view: “Though PricedUp.bet doesn’t offer a specific welcome bonus at the time of writing, this is one of the top new sports betting sites for 2025 in the UK. The odds are often competitive and difficult to beat for big events and sports, while the frequent odds boosts promotions are always welcome. I love the handy “Price Boosts” tab at the top of the site, which will direct you to enhanced odds for all major sports betting markets, making PricedUp one of the best places to find value in the UK betting market.”
Gentleman Jim Betting
📆Year : 2024
💸Welcome offer: Unspecified, but plenty of ongoing promotions
💬Our editor’s view: “Launched in 2024, Gentleman Jim is a quirky sportsbook and casino with a vintage theme and a refined look. It’s a site to play at if you’re looking for unique new online bookmakers that aren’t a carbon copy of what’s already available. Listing markets like football as ‘the beautiful game’ and rugby as ‘the brutal ballet’, Gentleman Jim has a nice feel to it, and it’s particularly good on iOS and Android devices. Ultimately, it’s well worth checking out if you’re looking for something different.”
Sign Up for New Online Bookmakers Today via Gambler Media
Gambler Media is a trusted name in the UK online betting community. We only recommend the top sites licensed by the UKGC and provide insight into the newest and most exciting places to gamble. Check out our latest promo codes before g up to any of our recommended new sports betting sites to kick things off with free bets and other boosts.
Are you a fan of slots and table games? You can also discover our recommended new online casinos in the UK to spin and win.
